Work experience

Skroutz Marketplace Head of Product Design · April 2024 – Present
Google Search & Maps Lead UX Designer · April 2019 – March 2024
Gravity Design Studio Co-Founder & Design Director · September 2020 – March 2026
ClearScore UK Senior Product Designer · November 2018 – April 2019
MOO Print UK Senior Product Designer · April 2017 – November 2018
Transifex Product Designer · September 2015 – April 2016

Case studies

Building the Skroutz Product design team

Scaled a team of 15 designers across Marketplace and Merchant, and rebuilt how it works — critiques, design labs, an apprenticeship programme and a shared design system. Team happiness went from 23 to 56, the highest score in the company two years running.

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Merchant Performance Page on Google Search & Maps

Designed a new way for merchants to understand how their business is performing on Google Search & Maps for desktop, iOS and Android and increased MAU by 5.3% and stickiness by 11.9%.

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Redesigning MOO’s e-commerce platform navigation

Restructured MOO’s website navigation making it easier for customers to scan and find what they are looking for and increased total revenue by 2.8%.

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Writing

Notes on design leadership, craft and the teams that make it — published on Medium.

Writing

Notes on design leadership, craft and building teams, published on Medium.

Medium · May 2025 Two gears, one compass: designing at velocity while sustaining quality Read on Medium Medium · Apr 2019 Creating a UX product design playbook Read on Medium Medium · Feb 2019 Introducing the Riskiest Assumption Canvas Read on Medium Medium · Feb 2018 Product designers: mind your stakeholders Read on Medium

About me

A hands-on design executive, focused on growing design teams from good to great through culture, clarity, and craft. Fully trained award-winning industrial designer who fell in love with interfaces and software.

Across a 12-year career, I’ve built products and teams for a wide range of companies from Google and MOO Print to Skroutz Marketplace and smaller start-ups as an advisor.

Culture first.Craft forward.Design Executive.

Currently simplifying shopping, as Head of Product Design at Skroutz Marketplace (ex Google)