Merchant Performance Page on Google Search & Maps

Nov 2019 - May 2020

How I designed a new page for merchants to understand how their business is performing on Google Search & Maps for desktop, iOS and Android and increased MAU by 5,3% and stickiness by 11,9%.

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Redesigning MOO's e-comm platform navigation

MOO Print Ltd
June 2018 - Aug 2018

How I restructured MOO's website navigation making it easier for customers to scan and find what they are looking for and increase the total revenue by 2,8%.

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Optimizing the 2 build flows on the templates page

MOO Print Ltd
June 2017 - July 2017

How I optimized the experience for 2 major build flows by increasing the discoverability, comprehension and revenue generated by those flows.

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Designing the on-boarding experience for Pollfish

Dec 2017 - Feb 2017

How I improved Pollfish's user experience for first time customers and increased conversion through a successful on-boarding flow.

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DesignOps - Helping organizations scale at design

Transifex, Pollfish, MOO Print
2014 - now

A small sample of how I have contributed scaling the design team, the processes and the over design maturity of what design is and and how it should function in each organization.

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Design case studies

I approach projects with a Lean UX mindset while working in an Agile development environment.

This naturally leads to rapid iterative UX phases, which place a heavy focus on refinement in terms of functionality, logic and visual direction based on user input and team collaboration.