How I designed a new page for merchants to understand how their business is performing on Google Search & Maps for desktop, iOS and Android and increased MAU by 5,3% and stickiness by 11,9%.
View case studyHow I restructured MOO's website navigation making it easier for customers to scan and find what they are looking for and increase the total revenue by 2,8%.
View case studyHow I optimized the experience for 2 major build flows by increasing the discoverability, comprehension and revenue generated by those flows.
How I improved Pollfish's user experience for first time customers and increased conversion through a successful on-boarding flow.
A small sample of how I have contributed scaling the design team, the processes and the over design maturity of what design is and and how it should function in each organization.
I approach projects with a Lean UX mindset while working in an Agile development environment.
This naturally leads to rapid iterative UX phases, which place a heavy focus on refinement in terms of functionality, logic and visual direction based on user input and team collaboration.